Penske Used Trucks has simplified online truck shopping for its customers with the debut of its new mobile websitehttps://m.penskeusedtrucks.com which sells a wide range of commercial heavy-duty semi-tractors, medium-duty straight trucks, light-duty trucks and semi-trailers.
The new mobile website for Penske Used Trucks has larger navigational items, simple icons and minimal text allowing smartphone users to search, compare and review the company’s extensive catalog of vehicles for sale.
Tablet users are directed to Penske’s desktop version.
“Our full inventory is available on the mobile site and we update it daily,” said Jack Mitchell, Penske vice president remarketing. “On any given day, there are 4,000 box trucks, tractors, trailers and related commercial transportation equipment listed for sale.”
“Traffic to our site from smartphones has tripled over the past two years,” said Ann Cosfol, director of interactive marketing. “Our goal with the new mobile site is to provide our customers with the same search, compare and share experience they currently enjoy with our desktop version.”
Customers still complete their used truck purchases by contacting Penske Used Truck’s call center at 1-888-803-5675.
Penske’s innovative use of technology in marketing its used vehicles online recently earned it fourth place on the 2013 InformationWeek 500 list.
Watch for daily used truck specials via Twitter by following @PenskeUsedTruck or search inventory at www.penskeusedtrucks.com.
By “Move Ahead” Staff
“These upgrades are essential for Penske Used Trucks to remain competitive, visible and findable by our B2B customers that include retail truck buyers, truck wholesalers and corporate truck fleet buyers,” said Jack Mitchell, vice president of remarketing.
Taking that first step to introducing natural gas vehicles (NGVs) into a company’s truck fleet is by no means an easy decision with myriad dynamics to analyze when taking that next step.
For each Penske customer that Cullen has assisted when making the decision to incorporate NGVs into its existing truck fleet, it comes down to differing factors, each weighted separately.
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“The improved used truck website also complements our robust call center, where our customers can personalize their purchases to fit the needs of their fleets,” Mitchell added.
