Penske Truck Leasing is “tipping off” a new ad campaign this month starting with ESPN.com during college basketball’s biggest month. The new campaign aims to highlight the breadth of the brand’s service offering to businesses and consumers in a unique and entertaining way.
“Many people know us for our bright-yellow rental trucks but we also have a broad business services offering,” said Sherry Sanger, senior vice president of marketing at Penske Truck Leasing. “This is our first national ad campaign highlighting the broader story of our rental, leasing and logistics services to businesses and consumers.”
Penske Truck Leasing collaborated with its agency of record, The Martin Agency and director Benji Weinstein to create the various new video elements of the ad campaign.
“The big idea behind our campaign is Penske is a company that moves the things that move the world forward,” added Sanger. “Our associates are always hard at work behind the scenes helping our business customers run their transportation operations and supply chains more efficiently and helping consumers move.”
Penske Truck Leasing’s campaign starts this week on ESPN.com alongside the NCAA basketball tourney coverage. The campaign later includes print, digital and social media executions with leading business magazines and websites as well as transportation and logistics industry trade publications and websites.
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Some details about the building: