Yesterday, NBC News' “TODAY show” announced“TODAY Gives Hope,” a new ongoing initiative to help bring relief to communities in need. (Watch the TODAY T.V. segment here.) Through this long-term project, the TODAY show will leverage its strength in news coverage, cross-platform promotion, and partnerships to inspire viewers to bring hope back to communities that need it most. When areas across the nation face challenging times, “TODAY Gives Hope” will be prepared to take action and help.
Penske and “Today” continued the show’s Lend a Hand goodwill tour with a stop June 16 inBirmingham, Ala.
Penske and “Today” visited Houston June 15 on the third stop of the show’s annual Lend a Hand tour.
Las Vegas was the next stop June 14 on the “Today” show’s Lend a Hand charity road trip.
With Penske’s rental trucks leading the way, the morning show’s co-host Al Roker presented nearly $1.5 million in donated items to The Culinary Academy of Las Vegas, a nonprofit organization that prepares workers for employment in the dynamic Southern Nevada gaming and hospitality industry through training and education (in the top photo, Roker is preparing for today's broadcast).