April 25, 2019
Commercial vehicles cast a singular silhouette as they travel on roadways large and small, but none more so than a pink Freightliner sleeper draped in the signature color of breast cancer awareness.
<p>Tim Amalfa, vice president of Massachusetts-based Lancer Transportation & Logistics, approached <a href="https://www.pensketruckleasing.com/" rel="noopener noreferrer">Penske</a> with the idea for leasing a pink unit to honor breast cancer survivors and others battling the disease.</p><p>“You can see it far and above any vehicle on the road,” Amalfa said.</p><p>In May, the sleeper will be on display at the <a href="https://www.ctbhi.org/" rel="noopener noreferrer">2019 Connecticut Race in the Park</a>, a breast cancer fundraiser in New Britain, Connecticut, sponsored by the Connecticut Breast Health Initiative.</p><p>“This tractor is a symbol of the fight for a cure and a daily reminder of the importance of regular screening,” said Joe Lawless, Penske’s district manager in Hartford, Connecticut.</p><p>Amalfa knows all too well the toll that fighting breast cancer can take.</p><p>His wife Jennifer successfully battled the disease more than six years ago. Amalfa wanted to find a way to honor her while also showing support for those fighting the disease.</p><p>He approached Todd Goodrich, Lancer’s president, with the idea of leasing a pink unit the next time the company expanded its Penske fleet. The opportunity came a few months ago.</p><p>The request soon reached Matt Quintana, a Penske executive account manager, who approached Freightliner and learned they had a Susan G. Komen pink color.</p><p>Still, the request took Lawless by surprise. “In my 18 years with the company, we’ve had customers dedicate trucks to company founders, but nothing like this,” Lawless said.</p><p>Soon after making the request, Lancer had a new pink unit. Later, the unit was outfitted with pink ribbons showing Lancer’s support for breast cancer awareness.</p><p>“We have had several customers and employees say when that truck is coming down the highway, you can see it far and above any other vehicle on the road,” Amalfa said.</p><p>Lancer did not stop with just one pink unit. The company has placed an order for a second pink sleeper to add to its fleet.</p><p>The company’s cancer awareness may not stop there. The company is considering adding a teal unit – the color of ovarian cancer awareness – in support of an employee who battled the disease, Amalfa said.</p><p>In the meantime, Amalfa said the company’s first pink sleeper will appear on Mother’s Day weekend at the Connecticut Breast Health 5K and touch-a-truck event in New Britain, Connecticut.</p><p>“Other companies will bring their pink vehicles there, whether it be police, fire or cement mixers,” Amalfa said. “We plan to have our tractor there.”</p><p>Lawless said he was happy that Penske could fulfill Lancer’s request.</p><p>“Whether a customer is moving across the country, delivering goods to their customer or dedicating a truck to a great cause, we put our customer’s needs first,” Lawless said. “We have a passion for delivering superior customer service. When our customers win, we win. That’s our culture.”</p><p><em>By Bernie Mixon</em></p></div>
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