The hum of bicycles, handcycles and recumbent bicycles echoed along picturesque country roads as hundreds of riders made the two-day trek from the Pentagon in Arlington, Virginia, to historic Gettysburg, Pennsylvania, as part of the Face of America ride.
The event, which draws hundreds of riders each year – veterans, injured and disabled, as well as civilians,is held to express appreciation for the service and sacrifice of hundreds of veterans to a grateful nation.
In an age where people can post their thoughts to the world on social media platforms via their smartphones while waiting in line for a morning coffee, Penske Truck Rental has responded by creating a team to help connect with and respond to customers in these forums.
Formed last summer, the Penske Cares team observes and responds to online social network discussions via Twitter, Facebook, blogs and other forums from Penske’s headquarters in Reading, Pa., in an effort to assist current and potential consumer truck rental customers. The team is part of the company’s central reservations call center and collaborates very closely with the company’s 24/7 roadside assistance call center, and corporate communications as well.