During the 2013 United Way fundraising campaign, the company raised more than $500,000 and increased contributors by 41 percent through an incentive program.
<p>“The organization’s leadership and employee team have a respected history of supporting United Way’s work through their financial and volunteer commitment,” said Tammy White, president, United Way of Berks County.</p><p>Eagle Award recipients are selected based on areas such as: CEO endorsement of the workplace campaign; support of key programs, such as the Loaned Campaign Specialist and Loaned Campaign Accountant Programs; participation in the annual Campaign Planning Workshop; encouraging year-round communication and engagement activities within the workplace; and support of sponsorships and events.</p><p>In March, the charitable organization presented Penske with its <a href="http://blog.gopenske.com/news/penske-receives-united-way-leadership-award/">Leadership Award</a> for ranking second on its Top 10 list of supporting organizations during its annual drive.</p><p><em>By Bernie Mixon</em></p><p><img class="rm-shortcode" data-rm-shortcode-id="4b24631028102db09ec83e50771bb3d8" data-rm-shortcode-name="rebelmouse-image" id="73d23" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTEyNzM2Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwNzA5ODk2MH0.LzOjQlJZ3awdl6NLUnx2M3q0YP0-j21aX5SeF_FytJs/img.jpg?width=980"/></p></div>
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March 17, 2014
<p>A matching gift from the company, combined with Penske associate donations, raised nearly $760,000 – a 23 percent increase over last year’s total. Penske also had 195 new associate donors, helping to raise the participation rate from 35 percent to 50 percent.</p><p>United Way of Berks County President Tammy White presented the award to Brian Hard, Penske’s President and CEO, and the Penske United Way at Work Committee.</p><p>“The United Way is so important in our community,” Hard said. “Your organization makes it easy for everyone – regardless of how much free time or how much extra funds they have – to become involved in the great work of your organization. And you know where the money is needed most in our community.”</p><p><img class="rm-shortcode" data-rm-shortcode-id="973d745fe0ad59d375bdbe4fc0fa889a" data-rm-shortcode-name="rebelmouse-image" id="d995d" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTEyNzM0OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2Mzg0ODE5N30.iZa4XJZfot0VVX2HYe0K8sPu8xuyBIPIHbOeOS8WTxE/img.jpg?width=980"/>White added, “We recognize that an achievement like this doesn’t just happen; success of this kind is possible because of the fantastic support we have received from all of you,” White said. “Thank you for the role you play in making the United Way program successful at Penske. Because of your commitment and your success, a tremendous amount of good is happening in this community.”</p><p>Penske supports the United Way all year through volunteerism and special events with organizations such as the Salvation Army and the Olivet Boys and Girls Club.</p><p>In all, the United Way campaign received $9.3 million to benefit its 32 partner agencies that support education, income, health and safety net programs benefiting more than 100,000 people throughout Berks County.</p><p><em>By Kandace Wertz</em></p></div>
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