Penske Launches New Advertising Effort
March 12, 2016
This week,Penske Truck Leasing launched a new digital advertising campaign promoting its full-service truck leasing, truck rental and logistics businesses. Read more about the campaign in this story by Kate Maddox from Advertising Age. View the new Penske video ads below.
Penske will roll out b-to-b video campaign during March Madness https://t.co/mQPdinR9s0 pic.twitter.com/eOLVh74TH1
— Ad Age (@adage) March 12, 2016
By Randy Ryerson
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Penske Logistics President Marc Althen is appreciative of the commitment that the company’s approximately 4,440 truck drivers provide. “We have some of the top drivers in our industry, and it is through their dedication to our customers that allows our company to earn placement on lists like America’s Top Trucking Providers.”
A pair of 
With an attractive mix of tax incentives and proximity to its North American neighbors, Mexico has become a destination for businesses looking to establish a manufacturing base while at the same time creating a market for third-party logistics (3PL) companies.
It is this growth in manufacturing that is creating opportunities for 3PLs with logistics services helping to keep business costs competitive, according to the 
Mike Casidy was named the company's first Mexico managing director in 2013.
Moses said the stakes are high for 3PLs on the technology front and the ability to make an impact with the right systems is significant. For example, data is key to driving costs out of networks, and network optimization and transportation management, which are all fueled by information, are key elements in managing expenses. Capturing, monitoring and utilizing data allows Penske to examine trade-offs in transportation and distribution costs and also make facility recommendations.
In 2014, 
As can be seen in photos of the company’s Vernon location, the maintenance facility received modifications to electrical circuits within 18 inches of the ceiling (top photo), a methane detection system was installed (right) and a new ventilation system (left) was created.
The final mile is an area of competition within the overall portfolio of logistics services, and shippers are demanding innovative solutions and timely deliveries. To ensure success within the final mile, providers are utilizing route optimization, incentivized scheduling, and real-time electronic tracking and communication, all of which are moving products from the manufacturer to the end user faster than ever.
Shippers have always had to be concerned about potential supply chain disruptions. Now a drought is altering the size of ships that can pass through the Panama Canal, which could alter shipping patterns and transportation needs.
Panama Canal Authority originally said the change would take effect on September 8 with another adjustment possible on September 16, but subsequent rainfall has enabled the authority to suspend restrictions. The limit would have affected an estimated 18.5 percent of ships traveling through the canal, resulting in negative consequences for some companies, particularly those that rely on just-in-time inventory. While the rainfall provided current relief, the situation requires an urgent call for strong contingency planning.
Sales Director Fabricio Orrigo will host one of several think tanks to be held, on the lead logistics provider concept.
