Penske 2022 Advertising Campaign: Gain Ground
In March, Penske launched a new national advertising campaign that uses a unique, authentic storytelling approach, from a customer point of view. The campaign, titled "Gain Ground," focuses on the ways Penske helps its customers move forward, maintain momentum, surge ahead. The campaign includes digital, social, print and video ads which highlight Penske's full enterprise suite of B-to-B and B-to-C products and services—including consumer rental, logistics and truck leasing lines of business. The campaign will run across a variety of industry trade publications as well as other national partners like Golf Channel, CBS Sports, Realtor.com and Zillow. The campaign was expanded in April, 2023, to incorporate recruitment-specific videos and digital ads that highlight key job roles inside the company by surprising candidates with the truth: Penske is a great place to grow a rewarding, stable career. Check out the new ads, as well as some mobile and desktop wallpapers, below.