Penske 2022 Advertising Campaign: Gain Ground

In March, Penske launched a new national advertising campaign that uses a unique, authentic storytelling approach, from a customer point of view. The campaign, titled "Gain Ground," focuses on the ways Penske helps its customers move forward, maintain momentum, surge ahead. The campaign includes digital, social, print and video ads which highlight Penske's full enterprise suite of B-to-B and B-to-C products and services—including consumer rental, logistics and truck leasing lines of business. The campaign will run across a variety of industry trade publications as well as other national partners like Golf Channel, CBS Sports, Realtor.com and Zillow. The campaign was expanded in April, 2023, to incorporate recruitment-specific videos and digital ads that highlight key job roles inside the company by surprising candidates with the truth: Penske is a great place to grow a rewarding, stable career. Check out the new ads, as well as some mobile and desktop wallpapers, below.

Video Ad Examples

Penske Truck Rental: Possibilities :30
Penske Logistics: Visibility :30
Penske Transportation Solutions: Growth :30
Penske Transportation Solutions: Driver Recruitment :30
Penske Transportation Solutions: Technician Recruitment :30
Penske Transportation Solutions: All Roles Recruitment :30

Desktop Wallpapers

Click the image to download the wallpaper.
Tap the image to download the wallpaper.
Gain Power
Gain Power
Gain Access
Gain Access
Gain Miles
Gain Miles
Gain Ground
Gain Ground

Zoom Backgrounds

Click the image to download the Zoom background.
Tap the image to download the Zoom background.
Gain Power
Gain Power
Gain Access
Gain Access
Gain Miles
Gain Miles
Gain Ground
Gain Ground

Mobile Backgrounds

Click the image to download the mobile background.
Tap the image to download the mobile background.
Gain Power
Gain Power
Gain Access
Gain Access
Gain Miles
Gain Miles
Gain Ground
Gain Ground

Print Ad Spread Mockup

Digital Ads

B2B Enterprise - Running Late Can Hurt Your Reputation
B2B Enterprise
B2C Consumer Rental - Free Unlimited Miles

 

B2C Consumer Rental