Penske Makes Online Truck Rentals Easier with New Mobile Website
READING, Pa., July 14, 2011 - Penske Truck Rental introduces a new mobile website at http://m.penskeusedtrucks.com/ that enables consumers to make truck rental reservations from virtually any smartphone.*
Now, when Penske customers access PenskeTruckRental.com from their smartphones the site automatically becomes a mobile version resulting in an easy-to-use online experience. Penske launched the new mobile website in response to growing demand from its truck rental customers.
“The number of mobile visitors to our consumer truck rental website has tripled in the last year,” stated Brandie Searle, Director – Interactive Marketing, Penske Truck Leasing. “With smartphone ownership more than doubling in the last two years the time was right to introduce a mobile version for our customers.”
Penske customized the design of its new mobile website to include larger navigational items, simple icons and minimal text to optimize the customer experience in making truck rental reservations.
“Our usability studies indicate our mobile version will greatly reduce the amount of time needed to reserve a Penske moving truck and any other moving accessories and supplies using a smartphone,” added Searle.
As an added convenience, the new mobile website also enables consumers to quickly find convenient Penske Truck Rental locations or even contact its 24/7/365 roadside assistance center while moving.
Penske Truck Rental engaged Acquity Group, an industry-leading multi-channel commerce and digital marketing firm based in Chicago, to complete the experience design and front-end development of its new mobile site.
Penske Truck Rental is a service of Penske Truck Leasing. With one of the newest fleets, Penske Truck Rental provides do-it-yourself movers with clean, well-maintained and reliable trucks as well as moving equipment, packing supplies and accessories.
Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture of Penske Corporation, Penske Automotive Group and General Electric. A leading global transportation services provider, Penske operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management, and supply chain management solutions. To learn more about Penske’s products and services please visit www.GoPenske.com and our “Move Ahead” blog.
*The site is supported on iPhones, Android phones and Blackberry 6.0 phones.